Ikea. The Global Kitchen Experience

Objective: Enhance Ikea’s Global Kitchen Experience

What: www.ikea.com

Åsa led the CX strategy for Ikea’s Global Kitchen experience, focusing on omni-channel journey growth opportunities to drive both short-term and long-term growth.

Approach:

• Collaborated with the team at the Ikea Innovation Lab in Malmö.
• Directed both CX and Service Design , prioritizing opportunities and improving digital touchpoints.

Key Actions:

• Identified 12 high-impact opportunity areas along the crucial moments of the kitchen customer journey.
• Rapidly prototyped solutions, setting a North Star for the future kitchen experience.

Program Components:

• Innovation Lab & UX Consultancy:
  • Alignment of business goals
  • In-depth qualitative research to gain customer insights
  • Segmentation and persona alignment
  • Collaborative design thinking workshops to address pain points and opportunities
  • Service design and customer journey mapping
  • Opportunity identification and prioritization based on impact
  • Prototyped solution and experience design

Results:

• Defined a clear vision for the future kitchen experience at Ikea.
• Delivered impactful solutions rapidly through prototyping.

For More Information: To identify customer goals and drive real impact towards your business objectives, contact Åsa at asa@theoutcomestore.com.

Company Background: Ikea is a global furniture retailer headquartered in Sweden, renowned for its innovative home solutions.

Åsa’s Role: CX Consultant

If you want to identify your customer goals to drive real impact towards your business goals contact asa@theoutcomestore.com

Ikea is a global furniture store with their headquarter in Sweden. (Any further introduction is probably not necessary) I had the great pleasure of working from their Innovation lab in Malmö.

Åsas role: CX Consultant