Objective: Transform the du App for Enhanced User Experience

Objective: Transform the du App for Enhanced User Experience

What: Asa led the end-to-end transformation of all User experience & Creative Direction on all du:s products & services.

Below we turned complexity to simplicity by remaking the du app. This was before a complete rebranding of all du:s touch points. Including store. Asa led all Creative Direction.

Role: As UX and Creative Director for du and EITC, Åsa aimed to create a seamless and connected user experience.

Design Principles:

• Simplicity: Ensured the app was easy to navigate.
• Transparency: Made information clear and accessible.
• Personalization: Delivered tailored content and proactive notifications.
• Rewards: Incentivized user engagement and loyalty.

For More Information: To identify customer goals and drive real impact towards your business objectives, contact Asa at asa@theoutcomestore.com.

Company Background: du Telecom is a major telecommunications provider in Dubai, offering a wide range of services including retail, e-commerce, customer portals, and more.

Åsa’s Role: UX and Creative Director, leading the transformation of the du app to create a seamless, personalized, and connected user experience.