UX and design leadership for Stabenfeldt

My role: Digital Creative Director & Concept developer for Stabenfeldts 3 business units. Kickerz, Penny Girl and Girl it. These three business units target a segment between 7-13 years old girls and boys. I lead all concept and creative direction of digital games, their magazines and toys. In my role I designed as well as lead a team of 7.

Featured product:  Kickerz -supplies a world of football through the mailbox in form of monthly subscriptions. The monthly parcel consists of one book, one magazine, football cards and one toy. Target group is boys 7-12 years old.
Mission: To add a digital experience to support and extend the physical products.
Involvement:: User interviews, stakeholder interviews, market analysis, concepts, UX lead, design.
Concept: A football world where we extend the physical products into a digital world. The users can transfer the physical football cards into their digital world, swap digital football cards online with their friends, build their team, play, climb the leader board and win prizes. They can travel with their favourite star and learn all about important football events. They will receive digital deliveries as part of their physical deliveries. The concept is well integrated in a social media structure and aims to educate while playing.
I have also also rebranded and designthe physical product.
Platform: Web app, responsive web site. Magazine.