Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel experiences for retail, e-com, app, customer portals, personalization, website (1000 pages), SAAS (Blockchain as a service) 

What:  Complete transformation for Enterprise E-commerce and lead generation sales for EITC. Multiple journeys. Small/medium Enterprise, Large Enterprise and Government entities. I have lead all the experience strategy and costumer insights around our three Enterprise segmentations.

Small medium Enterprise: Experience thinking for a complete Enterprise e-shop.

Large Enterprise and Government: Improved seamless connection and offer of block chain, Smart Home and IOT products for large entities through digital.  Strategies around moving customers online by moving physical needs to digital.

The program:

Deep enterprise Experience Strategy & Growth opportunities along the whole Customer Experience Journey.

• Alignment of business goals
• Quantitative & Qualitative research
• Market and Customer research for Enterprise.
• Customer journeys & customer moments related to New customers, returning customers & existing customers
• Opportunity identification.
• Prototyped touchpoint solutions mapped to the physical and digital Customer Journey.
• Product design.

If you want to increase your business goals contact us.

du.ae is the digital presence of du telecom. Du is a company with over 7000 employees. It is the Dubai governments no 1 technology partner an innovator of B2C & B2B solutions as well as provider of the latest mobile, tv & internet services through their many retail shops and digital experience.

Åsas role: Exec Experience Director for all channels.