Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel experiences for retail, e-com, app, customer portals, personalization, website (1000 pages), SAAS (Blockchain as a service)
Asa led the complete transformation of du:s e-com. Both experience strategy, Service design, UX and Creative Direction. Through the experience transformation we ended up over performing on most of our sales targets.
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