What: Global Consultancy Experience at Publicis Sapient Asa served as the Global Experience Director & Head of Experience at Publicis Sapient, a global consultancy with 40,000 employees. She led significant transformation projects with an experience team of 25+,...
Asa Andersson
Case study. Ikea Energy Services.
Objective: Enhance Omni-Channel Growth for Ikea Energy Services What: www.ikea.com Åsa led the CX strategy and Service Design for Ikea Energy Services, focusing on improving their Solar Panel Journey. Approach: Adopted an omni-channel perspective to identify 13...
Case Study: du.ae Shopping experience
Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel...
Transformed personalised AI
Transform Information Architecture (IA Objective: Transform Information Architecture (IA) and Navigation for du Telecom What: UX and Design Transformation of IA and Navigation on 1000+ Pages Success Metrics: Improve TNPS (Transactional Net Promoter Score) Increase...
Use Case: Digital help via Chat Bot
Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel...
Data steers everything we do!
Unclear off how to measure success? NPS, TNPS, Voice of the Customer scores, SUS scores, CSAT score, Experience KPI's through qualitative and quantitative measures. We will help and advice you on how to best track your success or improve current results The programs:...
Enterprise
Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel...
Gaming
UX and design leadership for Stabenfeldt My role: Digital Creative Director & Concept developer for Stabenfeldts 3 business units. Kickerz, Penny Girl and Girl it. These three business units target a segment between 7-13 years old girls and boys. I lead all...
1000 wireframes
Objective: Transform the du App for Enhanced User Experience Objective: Transform the du App for Enhanced User Experience What: Asa led the end-to-end transformation of all User experience & Creative Direction on all du:s products & services. Below we turned...
Axpo
UX and design leadership for Axpo Energy Åsa conceptualised, designed, prototyped and produced Axpos new app. The app integrate four external and two internal systems into a user friendly application. With strong User experience principles the app is focusing on easy...
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