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From New Customer to Loyal Advocate: Boosting Revenue Across Telco digital products & services. Challenges: High dropout rate on the du.ae Home Page. Customers overwhelmed by choices and terminology. Lack of understanding about data usage (e.g., 20GB). Solution:...

  Ikea. The Global Kitchen Experience Objective: Enhance Ikea’s Global Kitchen Experience What: www.ikea.com Åsa led the CX strategy for Ikea's Global Kitchen experience, focusing on omni-channel journey growth opportunities to drive both short-term and long-term...

Objective: Transform Pandora's Engraving Service What: Publicis Sapient Asa served as Global Experience Director & Head of Experience at Publicis Sapient, a global consultancy with 40,000 employees. She led transformation projects for top brands like Pandora, Bang...

Challenge: The du app had low usage and was not connected to the customer journey. It lacked purpose and did not meet real customer needs. Objective: Transform the du App for Enhanced User Experience What: Complete Experience Transformation of the du App Asa led the...

Nominated for best UX and design and winners of best block chain initiative. Well done all of us. #du

I was pleased to join Forouk at In Vision together with James at the panel discussion after the screening of SQUADS. A fantastic documentary from In Vision around how some of the biggest brands now run large product teams & autonomous squads.

As a driver of the same – large experience team & autonomous squads on multiple engagement we were both invited to talk about the pros, cons and where to start. A fantastic audience and some tough but great questions.

I had the great opportunity to spread the gospel of proactive and relevant experiences at the Telecom World ME in Dubai. Thank you Herman Sing for the questions and audience.

– UX is all about user satisfaction. User satisfaction today is all about saving time. Optimal experiences must be 100% relevant to every end user not to waste time.

Great day, taking part in todays panel discussion at Meet Magento, Dubai. How to succeed with growth and innovation within UX, design and development teams. How to scale? Culture: Dare to fail. Team structure: Scalable product teams with expertise and ownership. Methods: Transparent UX methodology.

Had a great time on #IxDADubai – UX/design leadership panel session together with these great guys, Diego Homem, Ryan Dunlap and Mark Carson.

Amazed to see the interest from the audience and was very happy to share knowledge in UX, design and leadership.