From New Customer to Loyal Advocate: Boosting Revenue Across Telco digital products & services. Challenges: High dropout rate on the du.ae Home Page. Customers overwhelmed by choices and terminology. Lack of understanding about data usage (e.g., 20GB). Solution:...
Ikea. The Global Kitchen Experience Objective: Enhance Ikea’s Global Kitchen Experience What: www.ikea.com Åsa led the CX strategy for Ikea's Global Kitchen experience, focusing on omni-channel journey growth opportunities to drive both short-term and long-term...
What: Global Consultancy Experience at Publicis Sapient Asa served as the Global Experience Director & Head of Experience at Publicis Sapient, a global consultancy with 40,000 employees. She led significant transformation projects with an experience team of 25+,...
Objective: Enhance Omni-Channel Growth for Ikea Energy Services What: www.ikea.com Åsa led the CX strategy and Service Design for Ikea Energy Services, focusing on improving their Solar Panel Journey. Approach: Adopted an omni-channel perspective to identify 13...
Objective: Transform Pandora's Engraving Service What: Publicis Sapient Asa served as Global Experience Director & Head of Experience at Publicis Sapient, a global consultancy with 40,000 employees. She led transformation projects for top brands like Pandora, Bang...
Challenge: The du app had low usage and was not connected to the customer journey. It lacked purpose and did not meet real customer needs. Objective: Transform the du App for Enhanced User Experience What: Complete Experience Transformation of the du App Asa led the...
Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel...
Transform Information Architecture (IA Objective: Transform Information Architecture (IA) and Navigation for du Telecom What: UX and Design Transformation of IA and Navigation on 1000+ Pages Success Metrics: Improve TNPS (Transactional Net Promoter Score) Increase...
Asa have led all Experience transformation for du telecom in Dubai over the 4.5 years that she worked there as Head of Experience. She has led all transformational Experiences along with a UX and design team of 30+.Some of the experiences include, Omni channel...
Nominated for best UX and design and winners of best block chain initiative. Well done all of us. #du
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