I had the pleasure of working with Åsa directly for the past year to help drive the CX practice in the Nordic markets. Åsa has been both a great design leader and practitioner. She helped multiple industry-lead companies to navigate complex business challenges by providing constructive CX solutions. Åsa’s tremendous experience in data and design has helped deliver measurable impact and business growth for many clients. Her passion and expertise would be valuable to the next team she works with!

In my role as Engineering capability lead I had the pleasure to work with Åsa regularly on both internal growth initiatives as well as strategic client proposals and deliverables. She has a great personality, experience, and customer-focused mindset. Combined with a consultative approach that help define, drive, and measure successful CX/UX initiatives and outcomes across several industries, she has been instrumental to more than one of our clients strategic experience roadmaps and execution. I would recommend her services anytime.

Asa is a great UX thought leader & its commendable to see how she manages her high energy team at du telecom. She has a sense of clarity on the business vision & knows how everything fits together. The team here is awesome too but IMO, she is the force & the reason why the team is so productive & fast paced. She is just not a leader but also a hands-on designer who is a great illustrator, story teller & a speaker. Her intelligent and detail oriented design approach always proves to be eyeopening and educational.

I had the pleasure of working with Asa at du. Professionally and personally she is an amazing person to be associated with. She possesses excellent UI/UX knowledge and has the ability to lead the team in the right direction in a very measured way by asking the right questions. It was a pleasure to work with her and I commend her for her customer-focused passion.

Looking back at the 3 years we have worked together, I am amazed at how much the design team at du and individuals in the team has grown under Asa. She had successfully steered the culture of opinion-driven design in a fairly traditional company to that of data-driven design. Asa’s natural strength lies in relentlessly asking the right questions till she is able to direct the design in the simplest possible way.

Asa has been a great friend & mentor and I highly recommend her if you need to build and direct an end-to-end UX design team!

“An expert with a vision” is the phrase that comes to mind when I talk about Åsa.

I had the pleasure working with Åsa at du, where Åsa led the UX studio as the creative digital director and hired me as the studio manager.

Working closely with Åsa taught me not to lose the purpose regardless of the projects’ obstacles, always looking at the bigger picture and simplicity is key in digital experiences.

Åsa has a great attention to details, and always tries to adopt the new global digital trends without compromising on the UX principles which always put the user first.

Åsa also has the ability to communicate clearly and get people on board with ideas.

Any design team would be in a great place to have Åsa as their head.

Having worked with Asa for 3 and a half years while she directed the UX and digital content teams at Du Telecom, I can highly recommend Asa. I came to know Asa as a CX-focused thought leader and skilled design director in a large corporate environment. While she was always cool-headed, collected and focused, she could also negotiate strongly when it was required, driving forward good UX with a customer-first attitude. Thanks for your design vision and leadership Asa, I sure learned a lot from you!

I’ve had the pleasure of working with Åsa in an engagement where IBM iX assisted du in its digital re-design program.

When we first started the engagement, du’s digital experience team had only a handful of staff. Åsa’s leadership and guidance was instrumental in growing this team to a full fledged digital factory with more than 20 staff that consistently shipped product increments of great quality with proven and measurable results.

Under Åsa’s direction in both user experience and creative design, du’s digital experience was entirely transformed. Åsa’s approach towards du’s digital experience re-design was highly data-driven and iterative and always placed the user at the center all conversations. Åsa rallied multidisciplinary teams around principles of design thinking and agile development leading to rapid delivery that is customer centered.

Working with Åsa is a joy! She combines solid strategic thinking with creative excellence. She’s fast, and she’s thorough. Also she contributes to the entire workplace with her enthusiasm and sense of humor. I highly recommend Åsa for any UX-design project.

Åsa Anderssons’ overall skills combined with her passion for work means she often exceeds expectations and delivers top quality no matter the level and complexity of the task/project. She has eyes for creative design as well as great management skills and the capacity to build new concepts in fast pace but still with the best of results.

I have had the great opportunity to work in the creative department at Stabenfeldt with Åsa as the Creative Director.

Åsa is efficient and a very inspirational person to work with. She has got great determination and energy for leading the team towards the given goal.

She challenges the team positively and sees the best in each team member.

Åsa makes the projects strategic, fresh and entertaining.

Åsa is very good at getting someone to go “that extra mile” to deliver their best ever work. I can warmly recommend her!

Åsa has been a member of Stabenfeldts International Management Team, and I have had the pleasure of being her manager the last year.

Åsa has a fantastic creative talent. She is a visionary and there are no limits for her creative ideas. Her design skills both online and offline are excellent and I admire her desire and passion to always create create the best products for the customers. Åsa works hard and goes all-in on all projects and only settles for perfection.

I give her my best recommendations.

I’ve been working close to Åsa in the Stabenfeldt management team for more then a year now, and what an amazing inspiration she is!

Åsa has the unique combination of tight management, clever business development and a tremendous sense of design. It has been such a joy watching her build the new concepts at an incredible pace, and my only regret is that our roles haven’t allowed for an even closer cooperation – but I certainly hope to have the opportunity in the future!